Hannah Montana star Miley Cyrus has launched her own pocket moneypriced fashion range at supermarket chain Asda.
But image-conscious British girls who are keen to dress like the trendsetting teenager need to figure out their American size first, as all the gear comes in US fittings.
From Miley’s trademark ripped skinny jeans which are in American sizes 1-11 to edgy rock-chick T-shirts in US extra small to extra large, buying online could leave parents with a conversion headache.
The brainchild of Asda’s American parent company Walmart, the trendy clothes for older girls start from £6 for foil-printed vests and £7 for tops, stylishly slashed at the back.
There’s funky denim hotpants for £9, Miley’s trademark Hannah Montana waistcoat and T-shirt for £9 and blue or black skinny jeans for £13. Miley’s sassy outfits have been designed with the help of French fashion guru Max Azria who has created exclusive red carpet gowns for A-listers Alicia Keys, Halle Berry and Angelina Jolie.
But the talented actress and pop star whose hit single Party In The USA made number two in the UK charts, s a i d the look is totally hers.
She confessed she turned to the UK for inspiration for the cheap chic range and added: “The line is kind of edgy UK style.
Everytime I go to Europe I love going to all the funky stores. I love creating looks that have personal expression and individuality.” Now young fans can copy her cool, streetwise image with demand for the clothes expected to rocket when the 17-yearold appears on hit show X Factor in a few weeks.
George brand director Fiona Lambert said: “We have thousands of Miley fans among our customers and this collection will give them access to high end fashion without breaking the bank.
And Max – founder of the BCBG Max Azria label added: “Miley Cyrus is talented and approachable, so working with her sparked a line that is authentic and vibrant.”
An Asda spokeswoman said all George store staff have been armed with size converters to help Miley’s army of fans.